Behind
the Village Door with John Wehner
By Chris Manson January
2005 Issue
“I’m on an eight-day
no-rest run,” John Wehner explains by way of a message
on my answering machine. “Everybody thinks a club owner
is some shlep who sits in the corner and drinks with the pretty
girls. That can’t be further from the truth.”
A typical night for the owner of John Wehner’s Village
Door (formerly the Famous Door) begins around 7 p.m. until
the club closes at 2 a.m. “But the amount of behind
the scenes stuff we do is phenomenal,” Wehner says.
“We’ve been putting in 12 to16 hour days this
past week.” General issues and unexpected meetings have
come up, and on this particular night—a cold, rainy
Tuesday—a film crew from the Travel Channel was due
to arrive.
Wehner usually hits the sack
around four in the morning. After five or six hours of sleep,
he wakes up to his home office computer to take care of administration
and production responsibilities—checking the previous
night’s numbers, and answering e-mail. “Each week,
I have a few projects I’m working on, either meeting
with ad reps or upgrading sound. I’m in the club three
or four nights a week, and I’m always here for events.”
Wehner is also the guy who ultimately decides what bands are
going to play the Village Door and how they will be promoted.
We spend very little time in his cramped upstairs office before
we are interrupted by various staff members, well wishers,
and a PMI representative delivering W-2 forms. Wehner leads
me back down the three flights of stairs to the production
booth strategically tucked above the main floor’s bar.
Wehner twiddles with some knobs and sound controls, then picks
up the microphone and introduces popular house band Flash
Flood. Throughout this impressive display of multitasking, I never once get
the impression that the amiable club owner isn’t focusing
on my questions.
“From here I can control
the whole pulse of the club,” Wehner says. “It’s
an all-encompassing thing I developed and fine-tuned for this
market.” He installed and designed the whole set-up,
from the spotlights and computer monitors that control the
music which plays between Flash Flood’s sets to the
state-of-the-art soundboard and continuously rumbling subwoofers.
“This is the best place to be. I just happen to be a
good sound man.”
I get the feeling that Wehner
would be content sitting up here for the duration of the evening,
but soon we’re beating a path through the crowd of young,
old, and in-betweens. Wehner speaks warmly to his employees,
including a quiet young lady working the door. ( I’m
guessing she’s not the bouncer, but I could be mistaken.
Like a lot of people, I assumed the 40-ish Wehner would be
much older before I met him.)
“Everybody here takes
this really seriously. This year I have nine or 10 really
good bartenders, all of whom have been with me more than a
year. Typically, you have a lot of turnover. We try to take
care of all of ‘em so they can eat and pay their rent
over the winter.” Happily for Wehner and his team, it’s
been a better-than-average winter.
That success can be attributed
not only to the loyal and hard-working staff, but also to
Wehner’s experience. The man knows how to treat his
guests. “It’s their party,” he says. “They’re
on vacation, business trips. Our job is to be 100 percent
every night. To force them to have a good time—whether
they know they’re here to have a good time or not. To
ensure that everyone’s experience here is a great one.”
Wehner was born in New Orleans,
but grew up and attended high school in Indiana. An accomplished
drummer, he toured with bands but found life on the road miserable.
A desire to play drums for a living without the dreaded travel
led him to Metarie, La, and a good live music city before
the casino boats took over. During a decade or so on Bourbon
Street, Wehner played everything from jazz to country before
he made a risky move. He borrowed money from his parents to
buy and completely overhaul the legendary Famous Door club.
(The club’s colorful history is well-documented on Wehner’s
website, thevillagedoor.com.)
Two and a half years ago,
Wehner was lured to the Village of Baytowne Wharf. “It’s
very peaceful here,” he says. “In New Orleans
I had guys around me with guns. Around here, no matter what,
I’m always careful as far as personal security because
I come from a tough city. But everyone’s very pleasant
here and the surroundings couldn’t be much more beautiful.
No matter where you are in New Orleans you’re only a
mile or so away from a bad area.” Wehner has since sold
the New Orleans club to focus his attention on the Village
Door.
The key personnel—notably
vice president of operations Todd Roberts—have remained
pretty much intact since day one. There have been a few significant
changes in the club. “The big thing is when we originally
designed the club, we didn’t really consider the outside
deck,” Wehner says. “All we looked at were the
four walls of the physical building. We’ll be building
a cover outside and making major changes. It’ll be almost
like a Florida room, with ceiling fans for summer and heaters
for the winter.
“When we first opened,
for one reason or another, the downstairs bar was actually
in the middle of the room. The first thing we did was demolish
that bar. It was built and in operation for three months,
but it was horrible! It destroyed the flow. We had to break
the concrete, redo the electrical and the pipes in two weeks.
The whole club had to be pretty much dismantled. All the space
behind the bar was not being used.”
Like any worthwhile venue,
the Village Door attracts its share of wildcats. “It’s
controlled wildness,” Wehner points out. “The
difference between here and New Orleans is we don’t
allow people to get lewd here. We have to maintain standards
above what New Orleans is about.
“One of the factors
besides the stock market and 9/11 that really hurt Bourbon
Street is the Girls Gone Wild video series. Bourbon Street
used to be known as a place that had great clubs and music.
When I moved to New Orleans at 18, I heard great bands that
truly inspired me. But the vibe has gone from coat-and-tie
businessmen to a free-for-all on the street. How can a club
maintain a standard of entertainment when the show on the
street is people walking around drinking a $2 beer watching
some girl on a balcony flashing—people watching that
as opposed to great entertainment? Of course, it was always
crazy like that during Mardi Gras, but the other 360 days
of the year, New Orleans was a Mecca of great entertainment.”
Wehner and the Village Door
staff are looking forward to continuing prosperity and good
times for all that dare to enter. In March, the club will
host the kickoff party for the Price Oil celebrity event.
The Chris McCarty Band—popular with college audiences
and highly recommended by Wehner’s employees—will
return to the stage. With Flash Flood still going strong,
the Village Door promises live music seven nights a week.
“This is doing so well.
This summer, I actually hope to spend some time fishing.”
Wehner purchased a boat when he moved here but hasn’t
had much time to take it out. “I’ve caught one
fish since I’ve been in Florida.” |